Veronica Catoe
Chief Executive Officer
In June of 2019, The Florida Assisted Living Association named Veronica J. Catoe as the Chief Executive Officer for the association. As the Chief Executive Officer for the Association, Veronica answers directly to the President and Board of Directors; responsible for the implementation of the daily functions and operations of the Association; establishes and maintains effective organizational structure for the Association office and staff; works with staff to distinguish member needs and to identify opportunities for new programs and new directions for the organization; serves as spokesperson for the Association and assisted living; meets with members and prospective members; assists members with law and rule questions; participates in professional coalitions with other related associations.
Veronica has a degree in accounting, is a Licensed Practical Nurse and has over twenty years in the health care. She joined Florida Assisted Living Association after working in senior living for over fourteen years as a Resident Services Director, Executive Director, Regional Director of Operations and lastly Vice President of New Operations servicing multiple states. Prior to those positions, she worked in home health, long-term care, and acute care settings in clinical and administrative roles since 1994. Her experience provides current and new members with an added resource to assist in their communities.
Chief Executive Officer
In June of 2019, The Florida Assisted Living Association named Veronica J. Catoe as the Chief Executive Officer for the association. As the Chief Executive Officer for the Association, Veronica answers directly to the President and Board of Directors; responsible for the implementation of the daily functions and operations of the Association; establishes and maintains effective organizational structure for the Association office and staff; works with staff to distinguish member needs and to identify opportunities for new programs and new directions for the organization; serves as spokesperson for the Association and assisted living; meets with members and prospective members; assists members with law and rule questions; participates in professional coalitions with other related associations.
Veronica has a degree in accounting, is a Licensed Practical Nurse and has over twenty years in the health care. She joined Florida Assisted Living Association after working in senior living for over fourteen years as a Resident Services Director, Executive Director, Regional Director of Operations and lastly Vice President of New Operations servicing multiple states. Prior to those positions, she worked in home health, long-term care, and acute care settings in clinical and administrative roles since 1994. Her experience provides current and new members with an added resource to assist in their communities.
Tammi Wathen
Executive Director of Strategic Partnerships & Events
Tammi Wathen joined FALA in 2012 as Membership Manager, was later promoted to Director of Membership, and in 2020 was named Executive Director of Strategic Partnerships & Events. In this role, she supports the CEO in daily operational matters and oversees the association’s membership and marketing strategies, including identifying new business partner opportunities. She also manages the association’s annual conference and special events. Tammi has worked in the association management profession for nearly 30 years, in addition to 9 years as a regulatory legal assistant in the telecommunications and credit union industries.
Executive Director of Strategic Partnerships & Events
Tammi Wathen joined FALA in 2012 as Membership Manager, was later promoted to Director of Membership, and in 2020 was named Executive Director of Strategic Partnerships & Events. In this role, she supports the CEO in daily operational matters and oversees the association’s membership and marketing strategies, including identifying new business partner opportunities. She also manages the association’s annual conference and special events. Tammi has worked in the association management profession for nearly 30 years, in addition to 9 years as a regulatory legal assistant in the telecommunications and credit union industries.
Tiffani Hart
Chapter and Education Manager
Tiffani Hart received her bachelor’s degree from Florida A&M University in 2009 and her MBA in Health Service Management from Keiser University in 2012. She worked in the Assisted Living Unit at the Agency for Health Care Administration for six years and has gained an unsurmountable knowledge and experience while employed with the Agency. Tiffani has also, obtained her Real Estate license and is actively working in the Tallahassee area provided quality service to the residence of the Tallahassee and surrounding areas. Tiffani looks forward to having a great partnership with the Florida Assisted Living Association providers in the 2020 year!
Chapter and Education Manager
Tiffani Hart received her bachelor’s degree from Florida A&M University in 2009 and her MBA in Health Service Management from Keiser University in 2012. She worked in the Assisted Living Unit at the Agency for Health Care Administration for six years and has gained an unsurmountable knowledge and experience while employed with the Agency. Tiffani has also, obtained her Real Estate license and is actively working in the Tallahassee area provided quality service to the residence of the Tallahassee and surrounding areas. Tiffani looks forward to having a great partnership with the Florida Assisted Living Association providers in the 2020 year!
Ashley Digon
Membership Manager
For over 9 years, Ashley Digon has exceeded her sales goals as both a leasing manager and property manager in both residential and student property management in Tallahassee. She has also worked as an account manager for the Tallahassee region, selling digital advertising space to local and regional property management companies, as well as worked as an account manager selling contract services and products in the office industry and IT industry. She oversaw the sales process and assisted with project management in two subdivisions in Tallahassee, assisting with prospecting and meeting with new home buyers, from the initial meeting to the closing table. She is excited to bring her sales acumen, exceptional customer service ability, and drive to her role as Membership Manager. Ashley holds a bachelor’s degree from Flagler College in Business Administration.
Membership Manager
For over 9 years, Ashley Digon has exceeded her sales goals as both a leasing manager and property manager in both residential and student property management in Tallahassee. She has also worked as an account manager for the Tallahassee region, selling digital advertising space to local and regional property management companies, as well as worked as an account manager selling contract services and products in the office industry and IT industry. She oversaw the sales process and assisted with project management in two subdivisions in Tallahassee, assisting with prospecting and meeting with new home buyers, from the initial meeting to the closing table. She is excited to bring her sales acumen, exceptional customer service ability, and drive to her role as Membership Manager. Ashley holds a bachelor’s degree from Flagler College in Business Administration.
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Cierra Gardner
Administrative Assistant As Administrative Assistant, Cierra Gardner’s primary role is first impressions, with additional duties to include managing incoming calls to assist members and others, managing the FALA online store, and assisting team members on projects. Cierra joins FALA after working for more than a year in a local member ALF as the Lead Receptionist and Assistant to the Business Office Manager at Tapestry Senior Living Lakeshore. She is completing her Associates Degree at Tallahassee Community College this 2021 Fall semester and will continue her education at Florida Agricultural & Mechanical University for her Bachelor’s Degree in Business Administration in the Spring of 2022. Cierra awaits with great pleasure to build upon her experience and skills in supporting the business office functions and supporting members at FALA. |
