Veronica Catoe
Chief Executive Officer
In June of 2019, The Florida Assisted Living Association named Veronica J. Catoe as the Chief Executive Officer for the association. As the Chief Executive Officer for the Association, Veronica answers directly to the President and Board of Directors; responsible for the implementation of the daily functions and operations of the Association; establishes and maintains effective organizational structure for the Association office and staff; works with staff to distinguish member needs and to identify opportunities for new programs and new directions for the organization; serves as spokesperson for the Association and assisted living; meets with members and prospective members; assists members with law and rule questions; participates in professional coalitions with other related associations.
Veronica has a degree in accounting, is a Licensed Practical Nurse and has over twenty years in the health care. She joined Florida Assisted Living Association after working in senior living for over fourteen years as a Resident Services Director, Executive Director, Regional Director of Operations and lastly Vice President of New Operations servicing multiple states. Prior to those positions, she worked in home health, long-term care, and acute care settings in clinical and administrative roles since 1994. Her experience provides current and new members with an added resource to assist in their communities.
Chief Executive Officer
In June of 2019, The Florida Assisted Living Association named Veronica J. Catoe as the Chief Executive Officer for the association. As the Chief Executive Officer for the Association, Veronica answers directly to the President and Board of Directors; responsible for the implementation of the daily functions and operations of the Association; establishes and maintains effective organizational structure for the Association office and staff; works with staff to distinguish member needs and to identify opportunities for new programs and new directions for the organization; serves as spokesperson for the Association and assisted living; meets with members and prospective members; assists members with law and rule questions; participates in professional coalitions with other related associations.
Veronica has a degree in accounting, is a Licensed Practical Nurse and has over twenty years in the health care. She joined Florida Assisted Living Association after working in senior living for over fourteen years as a Resident Services Director, Executive Director, Regional Director of Operations and lastly Vice President of New Operations servicing multiple states. Prior to those positions, she worked in home health, long-term care, and acute care settings in clinical and administrative roles since 1994. Her experience provides current and new members with an added resource to assist in their communities.
Tammi Wathen
Executive Director of Strategic Partnerships & Events
As Director of Membership, Tammi is responsible for maintaining the member database, member recruitment and retention, responding to membership inquiries, issuing annual dues billing, coordinating production of membership materials, maintaining the website Online Member Directory, and the publishing of FALA's Annual Membership Directory. She also serves as the registrar for FALA events, such as the Annual Conference & Tradeshow and Legislative Days. Tammi is the staff liaison for the Membership Committee and also serves as one of the staff liaisons for FALA's Regions/Chapters, assisting in Chapter development, assisting Chapter leaders as needed, and the publishing of Chapter meeting notices. Tammi has 25 years of association administration experience.
Executive Director of Strategic Partnerships & Events
As Director of Membership, Tammi is responsible for maintaining the member database, member recruitment and retention, responding to membership inquiries, issuing annual dues billing, coordinating production of membership materials, maintaining the website Online Member Directory, and the publishing of FALA's Annual Membership Directory. She also serves as the registrar for FALA events, such as the Annual Conference & Tradeshow and Legislative Days. Tammi is the staff liaison for the Membership Committee and also serves as one of the staff liaisons for FALA's Regions/Chapters, assisting in Chapter development, assisting Chapter leaders as needed, and the publishing of Chapter meeting notices. Tammi has 25 years of association administration experience.
Tiffani Hart
Chapter and Education Manager
Tiffani Hart received her bachelor’s degree from Florida A&M University in 2009 and her MBA in Health Service Management from Keiser University in 2012. She worked in the Assisted Living Unit at the Agency for Health Care Administration for six years and has gained an unsurmountable knowledge and experience while employed with the Agency. Tiffani has also, obtained her Real Estate license and is actively working in the Tallahassee area provided quality service to the residence of the Tallahassee and surrounding areas. Tiffani looks forward to having a great partnership with the Florida Assisted Living Association providers in the 2020 year!
Chapter and Education Manager
Tiffani Hart received her bachelor’s degree from Florida A&M University in 2009 and her MBA in Health Service Management from Keiser University in 2012. She worked in the Assisted Living Unit at the Agency for Health Care Administration for six years and has gained an unsurmountable knowledge and experience while employed with the Agency. Tiffani has also, obtained her Real Estate license and is actively working in the Tallahassee area provided quality service to the residence of the Tallahassee and surrounding areas. Tiffani looks forward to having a great partnership with the Florida Assisted Living Association providers in the 2020 year!
Ashley Digon
Membership Manager
For over 9 years, Ashley Digon has exceeded her sales goals as both a leasing manager and property manager in both residential and student property management in Tallahassee. She has also worked as an account manager for the Tallahassee region, selling digital advertising space to local and regional property management companies, as well as worked as an account manager selling contract services and products in the office industry and IT industry. She oversaw the sales process and assisted with project management in two subdivisions in Tallahassee, assisting with prospecting and meeting with new home buyers, from the initial meeting to the closing table. She is excited to bring her sales acumen, exceptional customer service ability, and drive to her role as Membership Manager. Ashley holds a bachelor’s degree from Flagler College in Business Administration.
Membership Manager
For over 9 years, Ashley Digon has exceeded her sales goals as both a leasing manager and property manager in both residential and student property management in Tallahassee. She has also worked as an account manager for the Tallahassee region, selling digital advertising space to local and regional property management companies, as well as worked as an account manager selling contract services and products in the office industry and IT industry. She oversaw the sales process and assisted with project management in two subdivisions in Tallahassee, assisting with prospecting and meeting with new home buyers, from the initial meeting to the closing table. She is excited to bring her sales acumen, exceptional customer service ability, and drive to her role as Membership Manager. Ashley holds a bachelor’s degree from Flagler College in Business Administration.
