Meet Our Team
VERONICA CATOE
Chief Executive Officer
SHARON COLLIER
Education Manager |
Lee Ann Griffin
Director of Professional Development
|
TAMMI WATHEN
Director of Membership |
Veronica Catoe
Chief Operating Officer
In June of 2019, The Florida Assisted Living Association named Veronica J. Catoe as the Chief Executive Officer for the association. As the Chief Executive Officer for the Association, Veronica answers directly to the President and Board of Directors; responsible for the implementation of the daily functions and operations of the Association; establishes and maintains effective organizational structure for the Association office and staff; works with staff to distinguish member needs and to identify opportunities for new programs and new directions for the organization; serves as spokesperson for the Association and assisted living; meets with members and prospective members; assists members with law and rule questions; participates in professional coalitions with other related associations.
Veronica has a degree in accounting, is a Licensed Practical Nurse and has over twenty years in the health care. She joined Florida Assisted Living Association after working in senior living for over fourteen years as a Resident Services Director, Executive Director, Regional Director of Operations and lastly Vice President of New Operations servicing multiple states. Prior to those positions, she worked in home health, long-term care, and acute care settings in clinical and administrative roles since 1994. Her experience provides current and new members with an added resource to assist in their communities. Veronica also serves as a traveling administrator to assist members in need of a temporary administrator. Veronica also serves as a resource for new administrators and regional directors to answer operation and personnel questions.
Lee Ann Griffin
Director of Professional Development
As the Director of Professional Development, Lee Ann shapes education delivery from a range of topics among federal and state initiatives and works with experts to develop and deliver relevant and timely content to the assisted living community. Lee Ann has 17 years of senior living and long term care program development, regulatory, and policy experience supporting the health care provider community and the individuals they serve. This experience includes representing association membership through interaction with regulatory agencies and legislative staff in the development and communication of rules, laws, and policy. She has provided analysis and guidance for compliance with rules and laws affecting assisted living communities and nursing centers, and has conducted survey consultations to support providers before, during, and after their investigatory survey experience. As a Certified ALF Core Trainer and Certified Alzheimer's Disease or Related Disorders Trainer, Lee Ann has developed curriculum, coursework, video training, and tools to promote compliance and quality improvement. During her association workforce development activities, Lee Ann sought her Certified Nursing Assistant credential, worked as a CNA for local providers, and was appointed to the Florida Board of Nursing’s CNA Council where she served for 4 years.
Tammi Wathen
Director of Membership
As Director of Membership, Tammi is responsible for maintaining the member database, member recruitment and retention, responding to membership inquiries, issuing annual dues billing, coordinating production of membership materials, maintaining the website Online Member Directory, and the publishing of FALA's Annual Membership Directory. She also serves as the registrar for FALA events, such as the Annual Conference & Tradeshow and Legislative Days. Tammi is the staff liaison for the Membership Committee and also serves as one of the staff liaisons for FALA's Regions/Chapters, assisting in Chapter development, assisting Chapter leaders as needed, and the publishing of Chapter meeting notices. Tammi has 25 years of association administration experience.
Sharon Collier
Education Manager
Sharon is responsible for registrations for all training programs, scheduling of classes, and management of all educational materials. She serves as the first point of contact for callers and assists with questions about assisted living and adult family care home training. Sharon also serves as one of the staff liaisons for FALA's Region/Chapters and is responsible for mailing chapter meeting notices. Certified ALF Administrator since 2000; worked as an ALF Administrator for 10 years before coming to work for FALA.
Chief Operating Officer
In June of 2019, The Florida Assisted Living Association named Veronica J. Catoe as the Chief Executive Officer for the association. As the Chief Executive Officer for the Association, Veronica answers directly to the President and Board of Directors; responsible for the implementation of the daily functions and operations of the Association; establishes and maintains effective organizational structure for the Association office and staff; works with staff to distinguish member needs and to identify opportunities for new programs and new directions for the organization; serves as spokesperson for the Association and assisted living; meets with members and prospective members; assists members with law and rule questions; participates in professional coalitions with other related associations.
Veronica has a degree in accounting, is a Licensed Practical Nurse and has over twenty years in the health care. She joined Florida Assisted Living Association after working in senior living for over fourteen years as a Resident Services Director, Executive Director, Regional Director of Operations and lastly Vice President of New Operations servicing multiple states. Prior to those positions, she worked in home health, long-term care, and acute care settings in clinical and administrative roles since 1994. Her experience provides current and new members with an added resource to assist in their communities. Veronica also serves as a traveling administrator to assist members in need of a temporary administrator. Veronica also serves as a resource for new administrators and regional directors to answer operation and personnel questions.
Lee Ann Griffin
Director of Professional Development
As the Director of Professional Development, Lee Ann shapes education delivery from a range of topics among federal and state initiatives and works with experts to develop and deliver relevant and timely content to the assisted living community. Lee Ann has 17 years of senior living and long term care program development, regulatory, and policy experience supporting the health care provider community and the individuals they serve. This experience includes representing association membership through interaction with regulatory agencies and legislative staff in the development and communication of rules, laws, and policy. She has provided analysis and guidance for compliance with rules and laws affecting assisted living communities and nursing centers, and has conducted survey consultations to support providers before, during, and after their investigatory survey experience. As a Certified ALF Core Trainer and Certified Alzheimer's Disease or Related Disorders Trainer, Lee Ann has developed curriculum, coursework, video training, and tools to promote compliance and quality improvement. During her association workforce development activities, Lee Ann sought her Certified Nursing Assistant credential, worked as a CNA for local providers, and was appointed to the Florida Board of Nursing’s CNA Council where she served for 4 years.
Tammi Wathen
Director of Membership
As Director of Membership, Tammi is responsible for maintaining the member database, member recruitment and retention, responding to membership inquiries, issuing annual dues billing, coordinating production of membership materials, maintaining the website Online Member Directory, and the publishing of FALA's Annual Membership Directory. She also serves as the registrar for FALA events, such as the Annual Conference & Tradeshow and Legislative Days. Tammi is the staff liaison for the Membership Committee and also serves as one of the staff liaisons for FALA's Regions/Chapters, assisting in Chapter development, assisting Chapter leaders as needed, and the publishing of Chapter meeting notices. Tammi has 25 years of association administration experience.
Sharon Collier
Education Manager
Sharon is responsible for registrations for all training programs, scheduling of classes, and management of all educational materials. She serves as the first point of contact for callers and assists with questions about assisted living and adult family care home training. Sharon also serves as one of the staff liaisons for FALA's Region/Chapters and is responsible for mailing chapter meeting notices. Certified ALF Administrator since 2000; worked as an ALF Administrator for 10 years before coming to work for FALA.
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