Veronica Catoe
Chief Executive Officer
In June of 2019, The Florida Assisted Living Association named Veronica J. Catoe as the Chief Executive Officer for the association. As the Chief Executive Officer for the Association, Veronica answers directly to the President and Board of Directors; responsible for the implementation of the daily functions and operations of the Association; establishes and maintains effective organizational structure for the Association office and staff; works with staff to distinguish member needs and to identify opportunities for new programs and new directions for the organization; serves as spokesperson for the Association and assisted living; meets with members and prospective members; assists members with law and rule questions; participates in professional coalitions with other related associations.
Veronica has a degree in accounting, is a Licensed Practical Nurse and has over twenty years in the health care. She joined Florida Assisted Living Association after working in senior living for over fourteen years as a Resident Services Director, Executive Director, Regional Director of Operations and lastly Vice President of New Operations servicing multiple states. Prior to those positions, she worked in home health, long-term care, and acute care settings in clinical and administrative roles since 1994. Her experience provides current and new members with an added resource to assist in their communities. Veronica also serves as a traveling administrator to assist members in need of a temporary administrator. Veronica also serves as a resource for new administrators and regional directors to answer operation and personnel questions.
Chief Executive Officer
In June of 2019, The Florida Assisted Living Association named Veronica J. Catoe as the Chief Executive Officer for the association. As the Chief Executive Officer for the Association, Veronica answers directly to the President and Board of Directors; responsible for the implementation of the daily functions and operations of the Association; establishes and maintains effective organizational structure for the Association office and staff; works with staff to distinguish member needs and to identify opportunities for new programs and new directions for the organization; serves as spokesperson for the Association and assisted living; meets with members and prospective members; assists members with law and rule questions; participates in professional coalitions with other related associations.
Veronica has a degree in accounting, is a Licensed Practical Nurse and has over twenty years in the health care. She joined Florida Assisted Living Association after working in senior living for over fourteen years as a Resident Services Director, Executive Director, Regional Director of Operations and lastly Vice President of New Operations servicing multiple states. Prior to those positions, she worked in home health, long-term care, and acute care settings in clinical and administrative roles since 1994. Her experience provides current and new members with an added resource to assist in their communities. Veronica also serves as a traveling administrator to assist members in need of a temporary administrator. Veronica also serves as a resource for new administrators and regional directors to answer operation and personnel questions.
Mike Hardy
General Counsel & Director of Government Affairs
As General Counsel and Director of Government Affairs, Mike provides legal and regulatory guidance to the Association and its members and manages the Association’s legislative and executive advocacy. He also brings a decade of experience as an attorney inside AHCA’s Office of the General Counsel. While with AHCA, Mike provided representation and counsel to the Agency in thousands of health care facility licensure and regulatory matters.
Mike graduated with honors from the Florida State University College of Law where he earned numerous academic awards and was recognized for distinguished pro bono service. Prior to law school, Mike earned his Bachelor of Science in Business Administration from the University of Florida and worked in the healthcare software industry.
General Counsel & Director of Government Affairs
As General Counsel and Director of Government Affairs, Mike provides legal and regulatory guidance to the Association and its members and manages the Association’s legislative and executive advocacy. He also brings a decade of experience as an attorney inside AHCA’s Office of the General Counsel. While with AHCA, Mike provided representation and counsel to the Agency in thousands of health care facility licensure and regulatory matters.
Mike graduated with honors from the Florida State University College of Law where he earned numerous academic awards and was recognized for distinguished pro bono service. Prior to law school, Mike earned his Bachelor of Science in Business Administration from the University of Florida and worked in the healthcare software industry.
Tammi Wathen
Executive Director of Strategic Partnerships & Events
As Director of Membership, Tammi is responsible for maintaining the member database, member recruitment and retention, responding to membership inquiries, issuing annual dues billing, coordinating production of membership materials, maintaining the website Online Member Directory, and the publishing of FALA's Annual Membership Directory. She also serves as the registrar for FALA events, such as the Annual Conference & Tradeshow and Legislative Days. Tammi is the staff liaison for the Membership Committee and also serves as one of the staff liaisons for FALA's Regions/Chapters, assisting in Chapter development, assisting Chapter leaders as needed, and the publishing of Chapter meeting notices. Tammi has 25 years of association administration experience.
Executive Director of Strategic Partnerships & Events
As Director of Membership, Tammi is responsible for maintaining the member database, member recruitment and retention, responding to membership inquiries, issuing annual dues billing, coordinating production of membership materials, maintaining the website Online Member Directory, and the publishing of FALA's Annual Membership Directory. She also serves as the registrar for FALA events, such as the Annual Conference & Tradeshow and Legislative Days. Tammi is the staff liaison for the Membership Committee and also serves as one of the staff liaisons for FALA's Regions/Chapters, assisting in Chapter development, assisting Chapter leaders as needed, and the publishing of Chapter meeting notices. Tammi has 25 years of association administration experience.
Tiffani Hart
Director of Professional Development
Tiffani Hart received her bachelor’s degree from Florida A&M University in 2009 and her MBA in Health Service Management from Keiser University in 2012. She worked in the Assisted Living Unit at the Agency for Health Care Administration for six years and has gained an unsurmountable knowledge and experience while employed with the Agency. Tiffani has also, obtained her Real Estate license and is actively working in the Tallahassee area provided quality service to the residence of the Tallahassee and surrounding areas. Tiffani looks forward to having a great partnership with the Florida Assisted Living Association providers in the 2020 year!
Director of Professional Development
Tiffani Hart received her bachelor’s degree from Florida A&M University in 2009 and her MBA in Health Service Management from Keiser University in 2012. She worked in the Assisted Living Unit at the Agency for Health Care Administration for six years and has gained an unsurmountable knowledge and experience while employed with the Agency. Tiffani has also, obtained her Real Estate license and is actively working in the Tallahassee area provided quality service to the residence of the Tallahassee and surrounding areas. Tiffani looks forward to having a great partnership with the Florida Assisted Living Association providers in the 2020 year!
Sharon Collier
Chapter & Education Manager
Sharon is responsible for registrations for all training programs, scheduling of classes, and management of all educational materials. She serves as the first point of contact for callers and assists with questions about assisted living and adult family care home training. Sharon also serves as one of the staff liaisons for FALA's Region/Chapters and is responsible for mailing chapter meeting notices. Certified ALF Administrator since 2000; worked as an ALF Administrator for 10 years before coming to work for FALA.
Chapter & Education Manager
Sharon is responsible for registrations for all training programs, scheduling of classes, and management of all educational materials. She serves as the first point of contact for callers and assists with questions about assisted living and adult family care home training. Sharon also serves as one of the staff liaisons for FALA's Region/Chapters and is responsible for mailing chapter meeting notices. Certified ALF Administrator since 2000; worked as an ALF Administrator for 10 years before coming to work for FALA.
