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Organization Overview

Roof Roof is a Florida-based membership organization dedicated to helping property owners, landlords, and care facility operators navigate the complex challenges of storm recovery. Our mission is simple: to protect our members from the three biggest problems that arise after storm damage — expensive deductibles, confusing insurance claims, and untrustworthy contractors.

Founded by veteran insurance professionals who’ve seen firsthand how the system fails everyday homeowners, Roof Roof exists to flip the script. When a storm strikes, our expert team steps in to handle the entire claims process, connect our members with licensed, vetted Florida contractors, and even help secure up to $5,000 in direct financial assistance through our network of nonprofit and foundation partners.

We serve homeowners and property owners throughout Florida — including those with multiple roofs or high-risk exposures, such as assisted living facilities — providing year-round peace of mind with fast, clear communication, expert coordination, and full transparency.

Membership is low-cost and high-value: just $30/month with a one-time $50 setup fee — offering protection and support that would take years to build on your own.

Facility Owners and Operators are able to focus on caring for their residents, without having to spend their valuable time trying to get a property claim filed and paid properly, while our experts take care of it for them. We’re proud to join FALA and look forward to supporting Florida’s assisted living community — especially during storm season, when trusted recovery partners are needed most.

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Norman Gensolin Founder
FALA Logo Associate Member

Vendor Categories
Benefits Assistance, Consulting Services, Disaster Recovery/Preparedness, Insurance Services, Reconstruction/Restoration Services